Americas Masters Games – PRESS RELEASE

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Americas Masters Games 2016 Appoints Sponsorship Central as Lead Agency

Vancouver, B.C. – (August 12, 2015)

Sport BC today announced the appointment of Sponsorship Central, a leading sponsorship marketing agency, to provide strategic sponsorship consulting and commercial partner recruitment services to the inaugural version of the Americas Masters Games (August 27th to September 4, 2016 in Vancouver, Canada).

“We are very pleased to retain the services of Sponsorship Central to help us in reaching out to sponsors and providing exciting opportunities for brands to engage with the athletes, accompanying personnel and spectators of these Games” said Rob Newman, CEO of Sport BC. “With their past involvement in other major sports properties including Vancouver 2010 Olympic Winter Games and the PGA Tour, and their overall expertise in the industry, we are confident that Sponsorship Central will play a key role in attracting significant partners who are well aligned with these Games and the masters sport movement”.

“Our company is thrilled to be chosen as the sponsorship marketing agency for the first ever continental Masters Games of the Americas ” says Deborah Jones, President of Sponsorship Central. “The Games provide an excellent platform for brands to engage with athletes from all over the world who are passionate about sport and living healthy active lifestyles. We are looking forward to bringing partners together to leverage the success of the Americas Masters Games 2016 and provide a unique legacy for Sport BC and Vancouver”.

Potential sponsors and interested parties are invited to contact Deborah Jones at or 604 617 2327. Registration for the Americas Masters Games will open later in the month of August.

About Sponsorship Central: Sponsorship Central is a leading sponsorship agency located in Vancouver, BC and is managed by Deborah Jones, an industry veteran with over 20 years experience in crafting innovative sponsorship solutions for her North American clients. Since 2002, the firm has been helping properties and brands to maximize their sport and cause-marketing partnerships and has initiated hundreds of sponsorship relationships that have resulted in long-term, mutually beneficial partnerships for her clients.

About the Americas Masters Games 2016: The Americas Masters Games is a festival of sport and culture for masters-age athletes from around the world. The inaugural version of the Games will be held in Vancouver Canada, one of the world’s top destinations, offering participants of all sporting ability the opportunity to compete in 27 different sports at venues across the city, in a fun and inclusive atmosphere. Masters competitions occur at local, national and international levels, with a World Masters Games occurring every four years. The next World Masters Games will take place in Auckland New Zealand in 2017.

For information about the Americas Masters Games 2016, please go to

or contact:

Ryan Strohwald-Fong
Games Coordinator
604 647 7427

Thomas Jones
Event Director